• Rebecca Ogilvie

Colour in Design

COLOUR! In your face everywhere you look. When it comes to design colour plays a major part in the correct reflection of a brand, the colour(s) used for a businesses branding is a lot more important than just the owners favourite colour, it can separate a professional from a rookie.

In 2020, there were 6.0 million private sector businesses in the UK which makes it important for a business to stand out from its competitors and bring in the right target audience for them.

The meaning of colour?

Every colour on a colour wheel has a range of different attitudes and emotions attached to it which can express your business intentions without the use of words. It also becomes a recognisable symbol of a brand.

Blue: Security, Trust Worthy, Stability, Loyalty, Wisdom, Confidence, Trust, Friendliness, Preservation, Courage, Science.

Green: Wealth, Money, Calming, Trees, Ambition, Endurance, Healing, Calm, Generosity, Natural, Completion, and Protection.

Red: Energy, Power, Vigor, Leadership, Courage, Passion, Activity, Joy.

Yellow: Optimism, Childish, Freshness, Law, Education, Arrogance.

Pink: Romantic, Feminine, Love, Beauty.

Orange: Cheerful, Passion, Pleasure, Enthusiasm, Fascination, Creativity, Fun.

Black: Powerful, Mysterious, Elegance, Sophistication, Functionality.

Reports by Adobe suggests, Blue to be the most used colour for companies, as it shows up in 33% of the top 100 brands. Red comes second by showing up in 29% of the brands, and black or greyscale make the third most popular choice with 28%. Finally, 13% use yellow or gold.

What’s interesting is that 95% of the top 100 brands only use one or two colors. This can be explained as an attempt to maintain consistency by staying simple in their branding.

Although, text is not important to many of these brands, as only 41% involved it in their logos.

This shows that a strong logo can make a connection with the target audience, even with no use of text to supplement it. In fact, 9% of the brands didn’t even feature their company’s name on their logo, going one step further with the simplicity of their logos.

It is important to consider colour when thinking about your own business or designing for others as an element as simple as the chosen colour and how it is used can reflect a lot about a company and the clients that will be brought in by it.

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