• Rebecca Ogilvie

Achieving a Sustainable Graphic Design Process


/səˈsteɪnəb(ə)l/ Learn to pronounce

adjective 1. Able to be maintained at a certain rate or level. "sustainable economic growth" 2. Able to be upheld or defended. "sustainable definitions of good educational practice"

"Going green" or being "eco-friendly" is extremely important as the world is corrupted with pollution and toxic amount of materials. No matter the project whether its electronic or printed graphic designers can impact the environment. This is why it is becoming increasingly important for creatives to think about how to make their designs sustainable.

There is many ways a graphic designer can create more environmentally friendly designs such as Don't bleed to the edges, by not using the bleed and leaving a white boarder around your design it can reduce the amount of ink used therefore wasted when trimmed allowing the paper to be easily recycled.

Paper is probably the most used material for a graphic designer whether it be for sketching, printing, personal branding, notes or project print. There is a lot of things that can be considered when it comes to the type of paper a designer uses in order to be more environmentally couscous. Knowing where your paper is sourced and avoiding paper that has been created from toxic processes as some types of paper has been created from a type of bleaching process. Printing every single project draft with only minor changes each time isn't necessary so by avoiding unnecessary printing it will not only save the environment but will save your ink costs drastically.

If you print with a company it is worth having a research for the most sustainable printing companies and if you can't find the information you need don't hesitate to contact a company and ask them what actions they are taking when it comes to sustainability.

After reading about sustainable designing, I personally will try to be more couscous of how I design and the elements of my work that are impacting the world.

Saving the Planet, one design at a time.

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