Classic Typeface Pairings
Good font pairing is important because it can determine how professional, readable, and aesthetically pleasing your design is. If you don't combine the right fonts, your design can make the reader might feel overwhelmed with the choices and simply skip the content.
Font combinations in layouts, websites, and logos are incredibly important as they are the first step that gives life to your design.
How to create amazing typeface combinations:
It is important when considering font pairings to make sure they compliment each other, otherwise it causes both typefaces to clash and fight for the readers attention. Ideally the best combinations work together in harmony and avoid both fonts being almost identical as the purpose of combining fonts is to create visual contrast.
2. When it comes to picking the exact fonts to use, It is a good idea to go with a typeface that has a lot of variation within the family such as regular, thin, bold, italic, condensed etc For example the typeface "Avenir" comes in many different styles within the one family including Avenir Heavy, Avenir Medium, Avenir Light, Avenir Next, Avenir Bold, Avenir Condensed, Avenir Roman, and Avenir Oblique, all of which come in italic, bold and regular. By keeping it within the family there is no way to go wrong and will create the different depth within a design and avoid going too crazy with fonts.
3. People say opposites attract, well it is the same concept for fonts. The classic font attractions are serif and sans serif, they make the perfect match. Serif fonts are more old-fashioned and traditional, always having strokes at the edges of each letter for example Times New Roman and Garamond. Sans serif fonts are more modern and sleek in design with clean edges and no strokes for example Futura and Helvetica. By combining the old fashioned style of a serif font and the modern style of a sans serif font it surprisingly creates a good sense of hierarchy and be read easily.
4. The most important thing when combining two very different fonts is establishing a clear hierarchy between the two. One should ideally be more prominent than the other. This can be done by varying the size and weight of each typeface or even incorporating colour into the design.